Salary Range: 10000 - 20000

Location: Bhubaneswar

Qualification: Graduate/ Masters in Masscom/ Masters in English or Equivalent

Experience: 2 Years

Type: Full-Time

Preference: Experienced Candidates

No. of Openings: 4

Job Shift: Day

Job Description:

The roles and responsibilities of a content writer can vary depending on the specific organization, industry, and type of content being produced. However, here are some common roles and responsibilities:

1. Research: Conducting thorough research on the assigned topic to gather information and data from reliable sources. This may involve reading articles, books, reports, and interviewing subject matter experts.

2. Writing: Creating high-quality, engaging content that is grammatically correct, clear, concise, and tailored to the target audience. This can include blog posts, articles, website copy, social media posts, whitepapers, case studies, and more.

3. SEO Optimization: Understanding basic principles of search engine optimization (SEO) and incorporating relevant keywords strategically within the content to improve visibility and ranking on search engine results pages (SERPs).

4. Editing and Proofreading: Reviewing and revising content for accuracy, coherence, consistency, style, tone, and adherence to brand guidelines. Checking for spelling, grammar, and punctuation errors before publication.

5. Content Strategy: Collaborating with the content team, marketing team, and other stakeholders to develop content strategies aligned with the overall marketing goals and objectives. This may involve brainstorming content ideas, planning content calendars, and identifying opportunities for content optimization and repurposing.

6. Audience Engagement: Creating content that resonates with the target audience and encourages interaction, such as likes, shares, comments, and subscriptions. Responding to comments and inquiries in a timely and professional manner.

7. Adaptability: Being adaptable and able to write different types of content for various platforms and mediums, including websites, blogs, social media, email newsletters, video scripts, and more.

8. Continuous Learning: Staying updated on industry trends, best practices, and emerging technologies related to content writing and digital marketing. Continuously improving writing skills and expanding knowledge in relevant subject areas.

9. Analytics and Reporting: Monitoring and analyzing the performance of content using tools like Google Analytics, social media analytics, and content management systems (CMS). Providing regular reports on key metrics such as website traffic, engagement, conversion rates, and ROI.

10. Collaboration: Collaborating effectively with designers, developers, marketers, and other team members to ensure seamless integration of content across various channels and platforms.

Overall, the primary responsibility of a content writer is to create valuable and relevant content that attracts and engages the target audience, drives traffic and conversions, and ultimately supports the organization's marketing and business objectives.